How do some large organisations manage to set trends? Think of Netflix as an example; how do they figure out which genres resonate well with their audience and which ones are a miss? The answer is Social Listening!
According to Statista, Instagram reached 1 billion active users worldwide in June 2018. With that said, it’s one of the most popular social media applications and therefore a powerful tool for online marketing.
Influencer marketing has been a popular strategy in the past years. Trends are now shifting towards micro influencers and here is why.
Creating a smooth and pleasant customer experience should be the main focus of your business efforts. Here is why.
As an active Instagram user, you most likely have seen a Daniel Wellington watch in someone’s feed. Probably even multiple. Their watches only have been introduced to the market a few years ago, now you can find them in big retail stores like Myers. Their recent success is due to a killer influencer marketing strategy.