With more than 2 million articles published every single day, what’s the purpose of content anyway? Is there even a point in writing more content. (Of course, there is! I will tell you why.) As a content writer, it’s challenging to not just be one of many fish in the sea of words. You want your voice to be heard, your content to be seen and at best, seen by many. In many sectors, competition is high and creating valuable content that reaches a big audience is getting more challenging.
In this article, I will explain to you how to be a good content writer and what it takes for your texts to be seen. Unfortunately, it’s not enough to create valuable content in order to attract readers. But don’t let this discourage you, we are here to help!
What is the purpose of content writing?
You will be surprised that the main purpose of writing content is not just spreading information. You create content in order to build a relationship with your customers and ultimately, to build trust. This trust is incredibly important to build a long-term relationship with your customer. You want to reassure them that you are an expert in your field every single time they are interacting with your brand. And how do you do that? By providing expert opinions and helpful content that ensures your customer about your expertise.
Here are some tips that will help you to keep your content high-level.
1. Keep your content consistent.
Any content that you post on your business website should meet your company branding standards and reflect your core values.
2. Treat anything as content.
Your door sign, the check-out button on your website or a blog post about a company update – this is all content and it’s sending out a message to your customers in one way or another.
3. Set your intentions correctly.
First and foremost, set yourself a goal. Why are you writing content? And no, “Because someone gave me this task” is not a good reason. Content shouldn’t just be a placeholder on your website, it should solve a purpose. Ask yourself: What do you want to achieve with your content? Answering this question is really gonna help directing your content.
Educate your readers and spread awareness. Your content should educate someone about a topic they most likely didn’t know about before. You could be explaining why your product is valuable and what problem it’s going to solve. It’s important to keep it clear and simple: Identify the problem first, describe it and in the next step, give it a helpful solution that actually solves the initial problem.
Entertain your audience. Some content is produced for the pure joy of having a good laugh. But keep it professional, there are some topics that you definitely shouldn’t joke about.
Explain a product or a use case.
Additionally, don’t forget to think about the recipient of your content: What will the reader gain, what information might they have already, what information will most of them need in order to make an informed choice about your product, etc.
4. Write about a topic that you care about.
Being passionate is essential to write well about a topic. If you can’t be passionate about it, be at least curious. Remember those days back in high school when the teacher made you write an essay about Shakespeare’s Midsummer Night’s Dream and you hated every second of it? If writing feels like that, something needs to change. Of course, you can’t always choose what you want to write about. However, do your research, dive deep into the topic and find out what’s actually interesting about it.
The more you are curious about a topic, the more fun it becomes to write about it. Still not enjoying writing? Here is a good exercise for you: Imagine that you meet an Alien that doesn’t know anything about the topic you’re writing about. How would you explain it? Try and find an unusual angle or something special about it. This will improve your future writing and help to gain a new perspective.
5. Keep it original.
Research is an important part of content writing. You want to get your sources right and make sure what you are writing about is actually true. But don’t be a copycat. It’s okay to get inspired by someone else’s post but instead of stealing their idea you should give them credit for it. It’s the best feeling when someone shares your piece of writing with their community and it’s lovely to return the favour. If you use someone else’s arguments, you can set a link to their original post (that’s good for your SEO ranking anyway), but make sure to include your own opinion and experience to add value to the discussion.
Always add a new perspective or a new thought to the topic. Try to see things from a different angle, shine a new light on facts and put your personal note to it. As cheesy as it sounds, no one else sees the world through your eyes, so you might be able to come up with something new and interesting.
6. Ask yourself: Would you share it with your friends?
It’s my rule of thumb: If you are not proud of your content, don’t share it on the internet. Before I post anything, I’m picturing myself reading it out loud to someone I care about. It would make you feel uncomfortable? Go back to it and improve your content until you are proud of it.
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