According to Statista, Instagram reached 1 billion active users worldwide in June 2018. With that said, it’s one of the most popular social media applications and therefore a powerful tool for online marketing. Not only is it a place to visually display your brand identity but it is also your space to communicate and build a following. Most importantly, you can engage with your customers and gather real-time feedback.
How to Improve Your Instagram Profile
If you have an account already but want to step up your Insta-Game, here are 5 handy tips to improve your performance. If you don’t and you are not sure if you need on, read our recent article.
Write a Killer Bio
Communicate what your brand is doing in a smart, short and fun way that aligns with your brand identity. Instagram is very strict with links. A smart way around is including relevant Hashtags (#); it’s also possible to link to another account in the bio (@accountname).
Currently, your bio is the only place to include links. Make sure that you change it frequently and use its full potential by not only linking your website but also special products, upcoming events, blog posts – really any link that you would like to share with your followers.
Keep the Content Creative
Instagram is a perfect place to show off your work with visuals. Whether you are providing a product or a service, it’s always great to see real people behind a company. Show your processes, maybe behind-the-scenes shots and some of your employees.
Another great way to keep your followers interested is to share content that is relevant to your audience but still related to your topic. Woolworths Australia is a good example: They share recipes on their feed with a link to their blog in the bio. From there, readers can directly put the ingredients into their shopping basket and make a home delivery purchase.
Keep Your Content Consistent
Uploading on a frequent basis is important to be recognized and favoured by the Instagram algorithm. However, it is important to keep your content relevant and engaging to your audience.
Engage With Your Followers
If you just talk about your products, Instagram can be a lonely place. Make sure, that you don’t only talk to your audience, but to create a conversation. Building a community creates brand loyalty and brand advocacy.
- Ask for feedback and reply to it.
- Run a contest.
- Share their pictures.
- Ask engaging questions and start a discussion.
- Reply and react to comments.
Use Your Insights
Since Instagram was bought by Facebook, it offers its own Insights tool similar to Facebook Analytics. It gives you access to statistics for your account such as new followers, likes, your reach and engagement rate. More importantly, it also provides you with information about your followers and therefore your relevant target group. Use the insights to make your content more relevant to your customer’s demographics.
Try Insta Stories
Insta Stories is a slideshow, that displays pictures and videos for only 24 hours before they disappear. They are located on the very top of your feed and should be updated frequently.
With that said, you can anchor your stories in your profile. It is a quick way to show what your account is about and share e.g. FAQs.
Additionally, Insta Stories is a great place to share snapshots and lower quality content that visually doesn’t match your feed.