Coterie

Client

  • Coterie Clothing

Services

  • Branding
  • Website Design and Development 
  • Multimedia
  • Product Labelling and Packaging

Deliverables

  • Logo Design
  • Style guide
  • E-commerce Shopify Build Platform
  • Photography
  • Clothe labels and packaging

Full custom Shopify E-commerce solution

We built a custom Shopify experience for the Coterie brand, keeping the branding clean and simple with focus placed on the product.

Our key principles for e-commerce are accessibility and speed.

We are able to utilise all of the socially integrated marketing capabilities through Shopify. Doing so streamlines the process and allows Coterie to focus on the business.

Print Design & Management

Quality production comes down to specification and making sure your production ready files are well managed and clear. 

From design to print management, we oversaw the Coterie brand from start to finish. The quality is in the details. We made sure stitch counts and Pantone colours were followed all the way down to minute positioning details. 

 

Brand and Product Photography

We carefully finessed the branding for Coterie. Our core brand conceptual was to use a timeless typeface (Helvetica) and elements combined that would create a long life for the brand.

By doing so, we created the strong logotype and the individual elements for use in environments where there are limitations for the long style logo.

The key to the development of this brand was to position the identity into the streetwear demographic. Subsequently this branding has been used on labels, pip labelling, website element, t-shirt graphics, hats, packaging etc.

To kick the label off, we organised photography and a product shoot (seen below). Through this experience we were able to develop and highlight the key selling points of the product line.

Style & Imagery

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Product Photography

After the clothing range was developed and put into production, it was time to organise our testing photoshoots.

We worked with several models to procure the test shoots and organised the individual product photography.

These were then used for both marketing components and support images for the Shopify e-commerce store and the social media accounts. 

Are you ready to expand your marketing?

Send us your enquiry today!