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How do you create a powerful Unique Selling Proposition (USP)?
As important as your logo, a compelling USP sets the foundation for effective communications strategy. This guide will help you formulate these key messages and integrate them within your communication channels.
Video Marketing Strategies
Marketing strategies have drastically evolved over the last few years. The marketing intention remains the same though – procuring compelling content that enhances business growth. One of the best ways to do that? Video marketing.
Does my Business Need a Social Media Account?
Online marketing is important, we know that you know! But how about being active on Social Media as a business?
Social Listening – How to discover what your customers want
How do some large organisations manage to set trends? Think of Netflix as an example; how do they figure out which genres resonate well with their audience and which ones are a miss? The answer is Social Listening!
Online Marketing: 5 Tips for Your Business Instagram
According to Statista, Instagram reached 1 billion active users worldwide in June 2018. With that said, it’s one of the most popular social media applications and therefore a powerful tool for online marketing.
What is Micro-Influencer-Marketing?
Influencer marketing has been a popular strategy in the past years. Trends are now shifting towards micro influencers and here is why.