These are our thoughts on marketing.
Promotional Products: How to Use Them Effectively
Promotional products are the most powerful advertising vehicle among all advertising mediums. Here are some tips for effectively using them for your brand.
A Good User Experience (UX) is Crucial for Your Online Success
In today’s digital era, it’s never been more critical to optimise User Experience (UX) for your brand and products to stand out among the digital crowd.
What’s a brand audit and how do you conduct one?
Is your business not getting the results you expected? You should consider conducting a brand audit to diagnose where you are lacking and how you can improve.
What are the limitations of using a DIY website builder?
Website builders seem to be a great alternative to a custom website that requires coding knowledge, time and financial investment. But before you opt for it, you should carefully consider their hidden limitations.
How do you create a powerful Unique Selling Proposition (USP)?
As important as your logo, a compelling USP sets the foundation for effective communications strategy. This guide will help you formulate these key messages and integrate them within your communication channels.
Video Marketing Strategies
Marketing strategies have drastically evolved over the last few years. The marketing intention remains the same though – procuring compelling content that enhances business growth. One of the best ways to do that? Video marketing.
Does my Business Need a Social Media Account?
Online marketing is important, we know that you know! But how about being active on Social Media as a business?
Social Listening – How to discover what your customers want
How do some large organisations manage to set trends? Think of Netflix as an example; how do they figure out which genres resonate well with their audience and which ones are a miss? The answer is Social Listening!
Online Marketing: 5 Tips for Your Business Instagram
According to Statista, Instagram reached 1 billion active users worldwide in June 2018. With that said, it’s one of the most popular social media applications and therefore a powerful tool for online marketing.
What is Micro-Influencer-Marketing?
Influencer marketing has been a popular strategy in the past years. Trends are now shifting towards micro influencers and here is why.
What Is CX (Customer Experience) and Why Is It Important?
Creating a smooth and pleasant customer experience should be the main focus of your business efforts. Here is why.
Daniel Wellington – Successful Influencer Marketing
As an active Instagram user, you most likely have seen a Daniel Wellington watch in someone’s feed. Probably even multiple. Their watches only have been introduced to the market a few years ago, now you can find them in big retail stores like Myers. Their recent success is due to a killer influencer marketing strategy.