Yah | Thoughts

How do you create a powerful Unique Selling Proposition (USP)?

Jul 16, 2019 | Branding, Strategy

As important as your logo, a compelling USP sets the foundation for effective communications strategy. This guide will help you formulate these key messages and integrate them within your communication channels.

Video Marketing Strategies

Jul 3, 2019 | Digital, Strategy

Marketing strategies have drastically evolved over the last few years. The marketing intention remains the same though – procuring compelling content that enhances business growth. One of the best ways to do that? Video marketing.

Does my Business Need a Social Media Account?

May 8, 2019 | Digital, Strategy

Online marketing is important, we know that you know! But how about being active on Social Media as a business?

Social Listening – How to discover what your customers want

Apr 30, 2019 | Digital, Strategy

How do some large organisations manage to set trends? Think of Netflix as an example; how do they figure out which genres resonate well with their audience and which ones are a miss? The answer is Social Listening!

Online Marketing: 5 Tips for Your Business Instagram

Apr 15, 2019 | Digital, Strategy

According to Statista, Instagram reached 1 billion active users worldwide in June 2018. With that said, it’s one of the most popular social media applications and therefore a powerful tool for online marketing.

What is Micro-Influencer-Marketing?

Apr 9, 2019 | Strategy

Influencer marketing has been a popular strategy in the past years. Trends are now shifting towards micro influencers and here is why.

What Is CX (Customer Experience) and Why Is It Important?

Apr 2, 2019 | Branding, Digital, Print, Strategy

Creating a smooth and pleasant customer experience should be the main focus of your business efforts. Here is why.

Daniel Wellington – Successful Influencer Marketing

Apr 1, 2019 | Strategy

As an active Instagram user, you most likely have seen a Daniel Wellington watch in someone’s feed. Probably even multiple. Their watches only have been introduced to the market a few years ago, now you can find them in big retail stores like Myers. Their recent success is due to a killer influencer marketing strategy.

Why the Brand Name change? (Part 1)

Apr 10, 2018 | Branding, Digital

Difference between UX and UI

Jul 22, 2017 | Digital

We’ve had a lot of questions around the abbreviations for UX (User Experience) and UI (User Interface) design. Most of the time when we pitch clients or send proposals, we do our utmost to break it on down as simple as we can.