These are our thoughts on marketing.
What is Micro-Influencer-Marketing?
Influencer marketing has been a popular strategy in the past years. Trends are now shifting towards micro influencers and here is why.
What Is CX (Customer Experience) and Why Is It Important?
Creating a smooth and pleasant customer experience should be the main focus of your business efforts. Here is why.
Daniel Wellington – Successful Influencer Marketing
As an active Instagram user, you most likely have seen a Daniel Wellington watch in someone’s feed. Probably even multiple. Their watches only have been introduced to the market a few years ago, now you can find them in big retail stores like Myers. Their recent success is due to a killer influencer marketing strategy.
Why the Brand Name change? (Part 1)
Difference between UX and UI
We’ve had a lot of questions around the abbreviations for UX (User Experience) and UI (User Interface) design. Most of the time when we pitch clients or send proposals, we do our utmost to break it on down as simple as we can.