This is what we do.
We strongly believe that your brand is an organism with a heart and a soul.
We help you explore those components,
• Brand Audit
• Customer Profiles
• Unique Selling Proposition
• Marketing Campaigns
• KPIs & Revenue Goals
• Website & Apps
• Customer Experience (CX)
• SEO & SEM
• Community Engagement
How we Work
The Yah Way
An agile campaign delivery process underpinned by continuous improvement.
You’ve got your campaign goals in mind already? Perfect! But let’s set the foundation with research first.
We need to understand your company as if it is our own – analyse your product attributes and learn more about your target audience and competitors.
With that in mind, we can collaboratively plan and develop a strategy that will best reach your customers and revenue growth objectives.
While executing the strategy, we carefully monitor market evolutions and performance of the plan to improve the strategies on an ongoing basis.
Part of that is a frequent performance review to ensure that we reach your customers in the best possible way.
It’s easier hitting your target with a clear view versus shooting aimlessly in the dark. Any successful branding journey begins with extensive research and exploration.
Through consultation and our own research, we get a thorough understanding of your business and market objectives and requirements. This is fundamental for us to build with you an effective campaign.
- Your vision and values,
- Your unique selling proposition,
- Your competitors,
- Your target market.
By working closely with you, we develop an action plan that will provide a roadmap for all components required to achieve your campaign goals.
Such an approach ensures the direction your brand takes, meets the values and ideals that it was founded on, while also providing you with the best chances of success.
- The campaign deliverables,
- A timeline and budget,
- Key messaging,
- KPIs and revenue goals.
Based on the action plan we build the tools and assets you need to achieve your goals. This might include creating all visual components such as logo, imagery and website first but could also be a killer campaign for success.
Strong quality control measures through proven systems and processes are implemented in order to ensure all campaigns are produced on brief, on time and on budget.
We execute your project by…
- Leading the project teams,
- Monitoring advancement,
- Controlling quality,
- Reporting progress to you.
Based on KPIs, market evolutions and all stakeholders feedback, we continuously monitor results and adjust the campaign strategy to drive optimum outcomes for your brand.
We develop performance reports based on our analytics and monitoring tools for input, review and control by the heads of your organisation.
Monitoring your campaign allows you to continually…
- Achieve maximum exposure,
- Be on top of market trends,
- Use your budget efficiently,
- Drive optimum conversion rates.